Industries — Design
great design deserves
to be seen.
The way people think about and invest in their spaces has fundamentally shifted. Interiors and design are an expression of identity, a reflection of values, and increasingly, a significant financial commitment. For furniture makers, interior solution brands, and design firms, that shift represents a genuine opportunity. Capturing it requires a communications strategy that earns attention in the right rooms.
MATTIO works with design and furniture brands to bridge the gap between trade credibility and consumer visibility — building the kind of presence that resonates with architects and procurement teams as readily as it does with the design-forward consumer discovering your brand for the first time.
What We Do
Trade Media & Industry Relations
MATTIO develops and maintains relationships across architecture, interiors, and contract furnishings press — securing coverage that positions your brand in front of the procurement professionals and design leaders who influence project decisions. From product launches to brand repositioning, we build the trade narratives that open doors before a sales conversation ever starts.
Architecture Press · Interiors · Contract Furnishings · Trade
Consumer Media & Lifestyle Press
MATTIO places furniture and design brands in the publications that reach the modern consumer — developing story angles that go beyond product features to capture the craft, story, and vision behind what you make. The result is coverage that drives discovery and builds the kind of brand affinity that sustains long-term growth.
Consumer Press · Lifestyle · Design Publications · Discovery
Brand & Product Launch Communications
Whether introducing a new collection or entering a new market, how a brand launches shapes how it is perceived for years. MATTIO develops launch strategies that generate momentum with trade audiences and consumer and lifestyle media.
Collection Launches · Market Entry · Trade & Consumer Momentum
Founder & Principal Positioning
The makers, designers, and creative directors behind great furniture and interior brands carry stories worth telling. MATTIO develops media profiles, secures interview placements, and builds sustained visibility strategies for the individuals whose vision defines the brand.
Founder Profiles · Creative Director Voice · Design Culture
Thought Leadership
MATTIO secures speaking placements, develops contributed content, and places executive perspectives in the outlets that matter to construction and design professionals — establishing your leadership as a genuine authority in the field.
Speaking · Bylines · Trade Events · Business Press
Influencer & Creator Partnerships
MATTIO maintains relationships with architecture, interiors, and lifestyle creators whose audiences actively seek design inspiration and purchasing guidance. We develop partnerships and ambassador programs that connect your brand with these communities authentically.
Architecture Creators · Interiors · Lifestyle · Ambassador Programs
Social Media
A design brand's social presence is often the first portfolio a potential buyer reviews. We build platform-specific content strategies for Instagram, LinkedIn, Pinterest, TikTok and beyond — developing a distinct visual and editorial voice that communicates the quality, craft, and character of your brand consistently.
Instagram · LinkedIn · Pinterest · TikTok
Award & Recognition Campaigns
Industry awards carry real weight in design and furniture — with trade buyers, press, and consumers alike. MATTIO identifies and pursues the recognition opportunities that align with your brand's positioning, managing submissions and amplifying wins in ways that extend their value well beyond the announcement.
Award Submissions · Recognition Strategy · Win Amplification
Search & AI Visibility
MATTIO's SEO team builds the content and technical infrastructure that keeps your brand visible in search — ensuring you rank for the searches that drive real consideration and inquiry. That same content strategy is built to perform in generative AI environments.
Technical SEO · GEO · AI Visibility · Content Strategy
Events & Showroom Activations
From trade fair presence to showroom launch events and press previews, MATTIO handles event strategy and production end to end — creating experiences that give media, specifiers, and buyers a meaningful, memorable encounter with your brand.
Trade Fairs · Showroom Events · Press Previews · Amplification
Bridging Trade and Consumer — Without Compromising Either
The most successful design and furniture brands build credibility with industry decision-makers while creating demand among the consumers who ultimately bring their products into homes, workplaces, and hospitality spaces. Reaching both audiences requires a communications strategy that understands where influence begins and how adoption follows.
MATTIO combines senior strategic counsel, meaningful media relationships, and a deep understanding of how design-led brands grow. We help companies earn recognition among architects, designers, developers, and trade audiences while expanding their visibility across consumer, lifestyle, business, and culture media.
If you are building a brand that deserves a wider audience, we would welcome the opportunity to help you find it.
The Work
Case Study — Murphy Door
becoming the name the industry
can't ignore.
Murphy Door, a specialty architectural hardware company, came to MATTIO with a clear mandate from founder Jeremy Barker: become the name the industry, press, and buyers can't ignore. The engagement was built around four goals — raising Barker's executive profile, driving national brand awareness, generating sales momentum, and positioning Murphy Door for top-tier media, major industry awards, and high-visibility conference stages.
- 90+ media placements over 12 months
- 12.6B potential reach across all coverage
- $151.2M in ad value equivalency
- Coverage in Forbes, Business Insider, Entrepreneur, Fortune, Real Simple, Good Housekeeping, and more
- Named one of America's Most Innovative Companies by Fortune and one of Inc.'s 5000 Fastest-Growing Companies
- Executive thought leadership placed across podcasts and business publications
- Conference presence across top-tier construction and builder trade shows
Design & Furniture Brands We Work With
Furniture & Custom Furnishings Brands · Creative Workspace & Interior Solutions · Residential & Commercial Interior Design Firms · Architectural & Bespoke Fabrication · Home & Contract Furnishings · Design-Build & Design-Led Construction Firms · Luxury Homebuilding & Residential Development · Trade Showrooms & Design Studios
Awards & Accolades
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