Marketing Communications for Emerging Industries · Est. 2004

the only PR firm that's taken
an industry from stigma to Nasdaq.

MATTIO is an integrated marketing agency built for founders, operators, and investors navigating evolving industries.

Since 2004, we've helped define emerging categories and establish credibility for brands reshaping their markets — from wellness and cannabis to hospitality, CPG, and beyond.

We deliver strategic and creative campaigns that accelerate product sales and drive growth for future market leaders.


Recent Wins

case studies.

The playbook behind emerging market leaders. Proven.

Cure Companies

Launching a Hospitality Conglomerate

Building Cure Companies' hospitality brands into category leaders across racquet sports, dining, and fast-casual, with each one positioned as the bet worth making.

Integrated Marketing StrategyCategory BuildingBroadcast Media
450M+ Unique Monthly Visitors
Inc.
Fortune
New York Post
CNBC
View case study →
Padel court

Murphy Door

Positioning a Founder at the Center of the Conversation

Building Murphy Door into a nationally recognized consumer design brand, and Jeremy Barker into the most recognized founder in his category.

Profile BuildingBrand & Lifestyle PRThought Leadership
$151.2M Ad Value Equivalency
Business Insider
Fortune
House Beautiful
Forbes
View case study →
Murphy Door hidden bookshelf door

Cannabis Operator

Taking an Industry Mainstream

Leading corporate and brand communications for one of the largest US cannabis operators, from a landmark national retail partnership to a high-profile consumer brand collaboration.

Consumer & LifestyleIntegrated Communications StrategyBroadcast Media
2,000+ Media Placements
TimeOut
CNN
AdWeek
CNBC
View case study →
Cannabis mainstream media

Special Situation Management

Protecting Reputations When It Matters Most

Leading communications for law firms navigating their highest-stakes matters, from a wrongful-sanctions defense to a constitutional challenge to federal cannabis prohibition and a high-stakes IPO ownership dispute.

Reputation DefenseLitigation CommunicationsCrisis Management
WSJ Featured Coverage
Washington Post
Wall Street Journal
Bloomberg
Forbes
Politico
View case study →
Financial markets

Ziel

Owning AI Search Before Anyone Else

Leading the generative engine optimization strategy that turned Ziel into a primary source cited in AI-generated answers, driving a 57% increase in organic clicks and a 353% rise in impressions year over year.

GEOAI Search VisibilitySEO Organic GrowthDigital StrategyAI Overviews
57% Increase in Organic Clicks View case study →
AI search visibility


Agency Capabilities

our services.

Integrated communications designed to move perception and support growth.

Media Relations

Strategic storytelling designed to build awareness, credibility, and relevance across earned media.

National Press · Trade · Podcast · Broadcast

Investor Relations

Communications strategies that support visibility and investor confidence.

IR Narrative · Earnings · Analyst Days · M&A

Social Media

Content and community strategies designed to build engaged, long-term audiences.

Strategy · Content · Community · Paid Amplification

Executive Profile Building

Positioning strategies to elevate founders and leadership teams.

Executive Visibility · Speaking · Founder Voice

Experiential Marketing

Events and activations designed to bring brands into real-world conversations and create moments that delight audiences.

Launches · Press Days · Activations · Founder Dinners

Influencer Marketing

Campaigns focused on credibility, cultural alignment and authentic audience engagement.

Talent Strategy · Creator Programs · Seeding

Search and AI Visibility

SEO and GEO strategies that strengthen rankings, organic visibility, and brand presence across search and AI platforms.

Technical SEO · GEO · Content · Authority Building

Special Situation Management

Reputation management and communications strategies tailored to special business situations.

Crisis · Litigation Comms · Issue Mgmt · Restructuring

AI Competitive Intelligence

Proprietary AI-powered technology to map the competitive landscape, measure share of voice, and identify where your brand stands against competitors.

SOV Analysis · Competitive Mapping · Market Awareness · Brand Positioning

Media Training

Equipping founders and leadership teams with the tools to conduct media interviews confidently.

Interview Prep · Message Development · Spokesperson Training · On-Camera Coaching

let's talk.

we move quickly and think collaboratively from the start.