the communications playbook
for evolving industries.
For more than two decades, MATTIO has helped ambitious brands turn momentum into market leadership.
Headquartered in New York City with talent nationwide, we deliver media relations, social media, influencer marketing, generative search visibility, executive profile building, and strategic communications that connect clients to the audiences that move markets — those who buy, invest, and lead.
Awards & Accolades
Our Story
Founded by Rosie Mattio in 2004, MATTIO began as a boutique agency serving CPG, hospitality, healthcare, and technology brands before expanding into cannabis in 2014 — long before most agencies were willing to enter the space.
As one of the first agencies to specialize in cannabis, we helped shape the public conversation around the industry — shifting public perception, building credibility, and helping move the category into the mainstream.
That work did more than elevate the cannabis industry — it helped establish a new playbook for building category-defining companies in emerging markets.
From Emerging Markets to Mainstream
Today, MATTIO has grown into one of the largest and most respected agencies serving clients in emerging industries, with a team of more than 30 spanning media relations, social media, influencer marketing, SEO/GEO, investor relations, events, and strategic communications.
We built our reputation helping cannabis companies navigate complex and emerging markets. We now bring that same experience to brands shaping the future of longevity, health and wellness, regulated therapeutics, beverage, hospitality, and other evolving consumer categories.
what we do.
- Media relations and strategic communications
- Social media, influencer marketing, and content strategy
- Generative search visibility and SEO
- Executive profile building
- Investor relations and communications
- Industry-specific storytelling for regulated environments
why mattio.
- We're builders who move categories from concept to leadership.
- From creative brand storytelling to strategic crisis communications, our approach is grounded in credibility, cultural awareness, and compliance.
- We partner with ambitious founders, operators, and investors shaping the next era.
- We understand how communications impacts valuation, partnerships, retail expansion, hiring, investor confidence, and consumer trust — putting storytelling at the center of growth.
Where Growth Brands Build Influence
Our clients
We partner with founders, operators, and investors building businesses at the intersection of culture, regulation, and consumer change.
From global brands like American Express and Boston Beer Company to consumer names including IPSY, Murphy Door, Popcorn Indiana, G.O.A.T. Foods, and BR Guest, MATTIO partners with brands looking to expand their reach, shape perception, and connect with new audiences in meaningful ways.
Our team has supported category-defining brands across cannabis, technology, wellness, and lifestyle — including Green Thumb Industries, Curaleaf, Ascend Wellness Holdings, Headset, and Wyld — as they scaled visibility, built trust, and expanded into the mainstream.
If you're a founder, operator, or investor navigating changing industries, MATTIO is here to help you tell your story, elevate your brand, and connect with the audiences who matter.
Our Leadership
Rosie Mattio
Founder & CEO
I started in 2004 with a belief that the next generation of influential brands would come from industries most people didn't yet understand how to talk about. My early work in specialty food and hospitality taught me how to build credibility, cultural relevance, and consumer trust in fast-moving markets.
That instinct led me into cannabis before most agencies would touch it, where I recognized that emerging and highly regulated industries need a different kind of communications partner: one that understands compliance, moves with culture, and knows how to build credibility where none yet exists. Over the last two decades, our award-winning team has helped shift the public conversation around cannabis, supported some of the industry's leading operators through periods of rapid growth and scrutiny, and helped take brands from early-stage companies to the public markets.
Today, we bring that proven playbook to emerging categories across wellness, longevity, hospitality, and consumer brands. We do more than secure coverage — we help companies navigate visibility, regulation, reputation, and growth at pivotal moments in their evolution.
We are proud to be a nimble and hands-on growth partner to our clients, ranging from challenger brands to publicly traded industry leaders, and even prouder that many of those partnerships have lasted for years. If your brand operates in a space that's regulated, misunderstood, or ahead of its time, that's where we do our best work.
Mitch Rothschild
Partner
I've spent my career building businesses from scratch — more than a half-dozen of them, across industries most people wouldn't put in the same sentence. The biggest was Vitals, which I founded as the first website to pair quality doctor information with patient reviews. I served as CEO for seven years, growing the company at a 65% compounded annual revenue growth rate before it was acquired in 2018.
At MATTIO, I draw on that experience to ensure the agency operates with focus, efficiency, and high standards, so clients receive thoughtful strategy, strong execution, and best-in-class partnership across every engagement.
Beyond Vitals, I've been involved in building Raspberry Red Marketing, NetWorks, Tuff Rhino, Awards.com, RUSS CandyBears, and Time Warner Viewer's Edge — as well as the rapid growth of Popcorn Indiana, Blue Moon Mexican Cafe, and IT'SUGAR. I've learned that the best businesses aren't built on everything; they're built on the few things they do better than anyone. That's the lens I bring to MATTIO.
let's build what's next