Industries — CPG
branding that goes
beyond a shelf.
MATTIO helps consumer packaged goods brands become known. Through integrated work across press, influencer, partnerships, and launch strategy, we build visibility that drives recognition and supports growth. Whether establishing a first wave of coverage or scaling an existing presence, our focus is on creating momentum that is credible, sustained, and aligned with how brands compete today.
People don't just buy products anymore — they buy into stories. The founder's origin. The collaborations that spark conversation. The ingredients that invite curiosity. At MATTIO, we build earned-media programs that help consumer brands stand out in crowded markets — and move from "just another item" to something people recognize, talk about, and come back to.
How We Build Consumer Brands That Stand Out
We tailor every strategy to your category, your competition, your audience, and the media landscape around it — so your brand shows up with a clear point of difference.
We've helped brands break through with national coverage for new launches and initiatives, built sustained visibility from pre-revenue to scale, and repositioned legacy brands for a new generation of consumers. The focus is always the same: create work that feels earned, not manufactured — because lasting momentum comes from credibility, not noise.
How We Work
Earned Media That Drives Trial
We secure the kind of press that puts your product in front of the right consumers — features in national outlets, category roundups, "best of" lists, seasonal gift guides, and trend pieces that position your brand as essential rather than optional.
National Press · Gift Guides · Trend Pieces · Roundups
Influencer & Seeding Programs
From macro talent to niche creators, we design influencer campaigns that feel native and drive real consideration. Our seeding programs put product in the hands of the voices your consumers already trust.
Macro & Micro Talent · Seeding · Creator Programs
Brand Partnerships & Co-Brand PR
Some of our strongest CPG results have come from strategic collaborations — pairing a product with an unexpected partner to create a moment the press can't ignore. We know how to pitch, time, and amplify these stories for maximum impact.
Collabs · Co-Brand Strategy · Launch Amplification
Founder & Executive Positioning
In CPG, the person behind the product matters. We place founders in interviews, bylines, panels, and profiles that build the personal brand alongside the product brand.
Founder Profile · Bylines · Speaking · Panels
Launch Strategy
Whether it's a new SKU, a new market, or an entirely new brand, we build rollout plans that sequence press, influencer, and social for compounding coverage across the launch window.
SKU Launches · Market Expansion · New Brand Rollouts
The Work
Case Study — DTC Confections & Specialty Foods Brand
a holiday awareness
campaign.
MATTIO partnered with an emerging direct-to-consumer food company to build buzz and drive sales across its portfolio of specialty confections brands during the holiday season. The campaign spanned Q4 and leaned into key cultural and retail moments — a celebrity chef product collaboration launch, Black Friday, Cyber Monday, National Cookie Day, and holiday gift guide season.
- 44 earned media placements across a three-month campaign
- Coverage in Good Morning America, Forbes, Today.com, Ad Age, Eater, and Yahoo Life
- Secured an exclusive feature for a celebrity chef collaboration launch
- Black Friday, Cyber Monday, and National Cookie Day coverage drove direct sales traffic during peak shopping windows
- 2.55 billion potential reach
- $30.6 million ad value equivalency
CPG Categories We Know
Food & Beverage · Snacks & Confections · Functional & Wellness Beverages · Beauty & Personal Care · Household & Lifestyle Goods · Pet Care Products · Convenience Items
Awards & Accolades
let's build something
people talk about.