Industries — Cannabis
moving cannabis
into the mainstream.
From the industry's earliest chapter, MATTIO has helped shape how cannabis is covered, understood, and discussed. We've secured mainstream coverage that helped shift public perception and move cannabis from counterculture to credibility.
Today, we partner with many of the industry's leading brands and operators, delivering integrated communications strategies that combine earned media, partnerships, influencer marketing, search visibility, and digital and social media. The result is sustained visibility, stronger brand equity, and communications programs built for the realities of a highly regulated market.
Why Cannabis Companies Choose MATTIO
MATTIO has navigated the full evolution of the industry, across every major market. Our team brings deep, dedicated cannabis experience, with many having worked in the category since its earliest stages.
We've helped define the communications playbook for the industry — shaping how brands approach media, partnerships, and visibility within a regulated environment. That experience gives us the context and fluency to navigate complexity, move quickly, and build strategies that are both considered and effective.
We understand the regulatory nuance, the pace of the market, and the expectations of both consumers and stakeholders — allowing us to shape narratives that resonate across both culture and the boardroom.
The Industry's Original Cannabis PR Firm
We've been in cannabis since before most agencies knew it was a category. That history means deeper media relationships, sharper instincts, and a reputation that opens doors.
Mainstream & Trade Coverage
We don't view mainstream media as a bonus; we view it as essential. Alongside consistent trade coverage, we help cannabis brands earn visibility in the business, lifestyle, and consumer outlets that shape public perception. We were the first agency to secure cannabis coverage in Vogue and O, The Oprah Magazine, helping open doors that many brands now walk through.
Regulatory Fluency
State-by-state compliance, advertising restrictions, and shifting federal policy aren't obstacles to us. They're the environment we've always worked in.
Full-Service Under One Roof
PR, social, influencer, SEO, GEO, events, and crisis communications all operate from one team with one strategy — aligned to a single narrative and built for the realities of the cannabis market.
Awards & Accolades
How We Work
the communications playbook for cannabis.
Media Relations
We've spent years building relationships with the journalists driving the industry's most important conversations. We help clients contribute informed perspectives to the conversations shaping the category — building visibility, credibility, and long-term media trust. That's why media consistently turns to MATTIO and our clients for informed perspective and expert commentary.
National Press · Trade · Podcast · Broadcast
Influencer & Creator Marketing
Our dedicated influencer team operates as a true partner to creators, not a transactional middle layer. Our network spans cannabis, wellness, sports, arts, entertainment, lifestyle, and culture — and we bring forward brands and ideas that creators are excited to engage with. The result is work that feels natural to the creator, resonates with their audience, and performs well — all within a compliant, structured framework.
Talent Strategy · Creator Programs · Seeding
Social Media Strategy
Cannabis social is a minefield of platform restrictions and shadowban risks. Our team builds compliant content strategies across Instagram, TikTok, LinkedIn, and X that grow audiences without putting accounts at risk — developing distinct voices for brand channels and executive profiles alike.
Instagram · TikTok · LinkedIn · X
Thought Leadership
We position founders and executives as authoritative industry voices through conference panels, podcast placements, bylined articles, and expert commentary. From MJBizCon to SXSW, MATTIO has secured speaking slots for clients at the events that matter most.
Executive Visibility · Speaking · Founder Voice
Award & Conference Strategy
MATTIO has a dedicated team focused on identifying and submitting for the awards and speaking opportunities that build industry credibility — from Cannabis Business Awards to Clio Cannabis to mainstream business recognitions like Inc. 5000.
Awards · Speaking · Industry Recognition
Event Production & Activations
Product launches, dispensary openings, trade activations, press dinners, branded experiences — we produce events from concept to execution, handling media and influencer invitations, on-site management, talent booking, and post-event amplification.
Launches · Press Days · Activations · Dispensary Openings
SEO & GEO
Our search team helps cannabis brands rank for the queries that drive discovery — from product-level searches to brand-level authority. Site audits, keyword strategy, content development, and technical optimization keep you visible in organic results, and the same strategy extends to generative AI search.
Technical SEO · GEO · Content · Authority Building
Reputation & Issues Management
Our special situations team provides around-the-clock media monitoring, crisis planning, and rapid response — built for the moments when the stakes are highest and the speed of communications matters most.
Crisis · Litigation Comms · Issue Mgmt · Restructuring
Cannabis Categories We Support
Multi-State Operators (MSOs) · Single-State Cannabis Brands · Cannabis Technology & SaaS · Dispensary & Retail Brands · Cannabis-Infused Food, Beverage & Edibles · Hemp & CBD Brands · Cannabis-Adjacent Lifestyle Brands · Ancillary Services & B2B Platforms · Cannabis Law & Policy Organizations
ready to build
something that lasts?