taking an industry mainstream.
Leading corporate and brand communications for one of the largest US cannabis operators — across earned media, investor relations, social, influencer, and experiential — as it scaled visibility, built trust, and moved into the mainstream.
2,000+
Media Placements
20B+
Potential Reach
20M+
Influencer Impressions
The Engagement
embedded partner,
every channel.
Our client is a leading national cannabis retailer and CPG company, with a portfolio of award-winning brands across wellness, lifestyle, and culture. Operating 100-plus retail locations and increasingly shaping cannabis hospitality through festival activations, cultural partnerships, and consumption lounges, a company moving at that scale needed a communications partner that could keep up.
Since 2021, MATTIO has served as their outsourced marketing department across media relations, investor relations, social media, influencer marketing, experiential marketing, and strategic partnerships — embedded within operations and aligned closely with leadership.
The Full Program
an integrated, always-on engine.
Media Relations · Investor Relations · Social Media · Influencer · Experiential · Strategic Partnerships
- 2,000+ media placements across national, regional, and trade outlets over 5 years
- 20M+ impressions through influencer campaigns and social content
- Investor relations and executive visibility support
- Artist-focused influencer activations at Lollapalooza
- Aligned messaging and strategy across every channel
Campaign Spotlight
A National Brand Collaboration
Integrated Campaign · Event Strategy · Media Outreach · Influencer Management · Product Seeding
MATTIO led the media strategy behind a high-profile collaboration between a leading cannabis brand and a nationally recognized culinary icon — cannabis-infused products built on flavors the public already loved. From event strategy and media outreach to influencer management and product seeding, MATTIO ran a comprehensive integrated campaign.
- 80+ pieces of written and broadcast coverage over 2 weeks
- Outlets including NBC, AdWeek, CNBC, Bon Appétit, and Esquire
- A potential reach of 16 billion
Campaign Spotlight
A Landmark Retail Partnership Announcement
Announcement Strategy · Exclusive Media Placement · National Broadcast · Coordinated Outreach
MATTIO was entrusted with one of the most consequential announcements in the industry's history: a first-of-its-kind agreement to open branded dispensaries adjacent to a major national retailer — the first time a cannabis operator would sell outside a traditional dispensary setting. MATTIO built a multi-phase strategy spanning an exclusive with a top-tier business outlet, national broadcast interviews with the CEO, and coordinated announcement-day outreach across business, retail, cannabis, and consumer press.
- 102 media placements over two weeks
- Coverage across CNN, CNBC, Bloomberg, NPR, Forbes, Fortune, USA Today, CBS News, Politico, Axios, and dozens more
- 6 broadcast segments, including CNBC's Squawk on the Street and Yahoo Finance Live
- Featured on The Daily Show with Trevor Noah
- 1.37B potential reach · $16.5M in ad value equivalency
Since 2021, MATTIO has moved with this operator across markets, brands, and culture — at every scale the moment required.