Industries — Beverage
elevate your brand
with every pour.
The brands that win in beverage don't just occupy shelf space — they occupy mindshare. MATTIO helps beverage companies build the visibility, credibility, and cultural relevance that drive growth. By aligning media relations, creator partnerships, social strategy, and search visibility around a single narrative, we create momentum that extends far beyond a single launch or campaign.
Whether you're introducing a new product, defining a category, or scaling nationally, we help ensure your brand is part of the conversations that matter.
How We Work
Media Relations
MATTIO increases brand visibility by uncovering newsworthy angles that spark conversation. The team operates around the clock, identifying opportunities to join media conversations — reaching consumers, business audiences, and trade stakeholders alike. We work across mainstream lifestyle and business publications, beverage trade media, and the outlets that influence purchasing and distribution decisions.
National Press · Trade · Podcast · Broadcast
Influencer Marketing
MATTIO maintains a working network of food, lifestyle, wellness, and culture content creators. We manage gifting programs and develop brand ambassador and affiliate programs matched to specific consumer targets — whether that's zero-proof curious audiences or health-focused buyers discovering functional beverages.
Talent Strategy · Creator Programs · Seeding
Social Media
MATTIO crafts bold and insightful ideas for Instagram, TikTok, LinkedIn, and beyond — creating distinct voices for consumers and executives alike. Our approach blends creative strategy and timely content to create campaigns that resonate with fans and leaders, ensuring an engaging online presence at every touchpoint.
Instagram · TikTok · LinkedIn · Content Strategy
Thought Leadership
From conference placement to podcast production and bylined content, MATTIO positions founders and executives as credible voices in the beverage category. We secure speaking opportunities at relevant industry events, produce compelling content, and develop contributed pieces that place client perspectives in front of trade and media audiences who influence purchasing and investment decisions.
Executive Visibility · Speaking · Founder Voice
Event Production
From launch events to trade activations, MATTIO handles production end to end: budgeting, A/V, design, vendor selection, gifting, and social integration. The goal is a brand experience that distributors, press, and buyers remember — and one with a post-event amplification plan that extends the investment well beyond the room.
Launches · Press Days · Activations · Trade Shows
Search & AI Visibility
MATTIO's SEO team helps beverage brands rank for the searches that drive actual discovery. Site audits, technical fixes, content development, and ongoing reporting keep clients ahead of competitors in organic results. That same content strategy is built to perform in generative AI search — so when buyers and consumers ask AI-powered tools which brands lead a category, MATTIO clients are positioned to be part of the answer.
Technical SEO · GEO · Content · Authority Building
Reputation & Issues Management
Our special situations team provides around-the-clock media monitoring, crisis planning, and rapid response — built for the moments when the stakes are highest and the speed of communications matters most.
Crisis · Litigation Comms · Issue Mgmt · Restructuring
The Work
Case Study — Alcohol-Alternative Beverage Brand
positioning an alcohol-alternative brand
for a U.S. launch.
A major alcohol company's cannabis beverage division engaged MATTIO to build brand awareness, establish thought leadership, and generate national press momentum ahead of a major U.S. consumer launch.
- 318 media placements across national, lifestyle, and trade press
- 4.9B+ potential reach across all coverage
- Coverage in Forbes, Reuters, Rolling Stone, Fortune, Thrillist, Leafly, and more
- Trade coverage across The Drinks Business, Food Dive, BevNet, Beverage Dynamics, Food Manufacturing, and more
- Brand established as a forward-thinking voice at the intersection of wellness, innovation, and cannabis culture
- Visibility built ahead of a major U.S. consumer launch
From pre-launch awareness to national media presence — positioning a category-defining brand before the market was ready to receive it.
Beverage Categories We Support
Ready to Drink (RTD) · Functional Beverages · Non-Alcoholic & Alcohol-Alternative · Coffee & Beverage Brands
Awards & Accolades
ready to build
something that lasts?