Industries — Tech & AI
the story
drives adoption.
Is there a gap between what you built and what the market knows about it? MATTIO helps tech companies cut through noise and own the conversations that drive adoption.
We work with technology companies — from enterprise SaaS platforms to consumer apps and B2B tools — identifying the narratives worth owning, finding the angles that earn press attention, and sustaining the momentum that turns early traction into lasting market authority.
How We Work
Finding the Angle
Most technology brands have more stories worth telling than they realize. The challenge is knowing which story belongs where — and which has the relevance to travel beyond a single placement. MATTIO's approach begins with that discovery: finding the human story inside a technical product, spotting the category narrative worth owning before a competitor does, and identifying the conversations worth inserting your brand into. That angle-first thinking shapes everything that follows.
Strategy · Narrative Development · Positioning
Media Relations
MATTIO secures coverage across business, technology, and trade press — developing angles that go beyond announcements to position your brand as a genuine voice in the conversations shaping your category. We work across mainstream business publications, enterprise and SaaS trade media, and the analyst outlets that influence purchasing decisions at the organizational level. For startups, we build the early coverage foundation that establishes credibility. For scaling companies, we deepen market visibility through every milestone.
National Press · Trade · Podcast · Broadcast
Thought Leadership
The founders and executives building technology companies have perspectives that matter — to consumers, buyers, investors, partners, and the broader industry conversation. MATTIO positions leadership teams as credible, sought-after voices by securing keynote and panel placements, developing contributed content, and producing the bylined pieces and podcast appearances that build authority over time.
Executive Visibility · Speaking · Founder Voice
Social & Executive Voice
MATTIO develops platform-specific content strategies for LinkedIn, X, and beyond — building distinct brand and executive voices that communicate with consistency and authority across the channels where buyers, investors, and industry peers are paying attention.
LinkedIn · X · Content Strategy · Executive Profile
Product & Milestone Communications
A product launch, a funding round, a major partnership, a market expansion — each one is an opportunity to advance the brand narrative if the communications strategy is ready when the moment arrives. MATTIO develops the messaging, timing, and media outreach that ensures every milestone lands with the audiences most relevant to your next stage of growth.
Launches · Funding · Partnerships · Expansions
Search & AI Visibility
Buyers, investors, and partners research before they engage. MATTIO's SEO team builds the content and technical infrastructure that ensures your brand ranks for the searches that drive real consideration — and develops that same strategy with generative AI in mind. When someone asks an AI-powered tool which brands lead a category, MATTIO clients are positioned to be part of the answer.
Technical SEO · GEO · Content · Authority Building
Events & Activations
From product demonstrations to trade conference presences, MATTIO handles event strategy and production end to end. Every activation is built around a clear audience objective and a post-event amplification plan — extending the investment well beyond the room and into the media and social channels where your audience is paying attention.
Launches · Press Days · Activations · Trade Shows
Analyst & Influencer Relations
In technology, the voices that shape purchasing decisions extend well beyond traditional press. MATTIO develops and manages relationships with the technology and business voices whose audiences include the decision-makers your brand needs to reach — building the kind of third-party credibility that no amount of owned content can replicate.
Analyst Relations · Creator Programs · Seeding
Reputation & Issues Management
Our special situations team provides around-the-clock media monitoring, crisis planning, and rapid response — built for the moments when the stakes are highest and the speed of communications matters most.
Crisis · Litigation Comms · Issue Mgmt · Restructuring
The Work
Case Study — B2B SaaS Platform
building the communications infrastructure
behind a market-leading platform.
A B2B SaaS platform engaged MATTIO to raise its national profile, establish executive thought leadership, and generate awareness among enterprise buyers, investors, and industry decision-makers. With operations spanning 30+ states, the client needed a communications partner that could match the scale of its market position with consistent, high-impact media visibility.
- 45+ media placements per year across a multi-year partnership
- 6.4B potential reach across all coverage
- $76.8M in ad value equivalency
- Coverage in Forbes, Business Insider, HR Dive, and more
Tech & AI Categories We Support
Enterprise SaaS Platforms · B2B Software & Tools · Consumer & Utility Apps · AI & Machine Learning Platforms · Data & Analytics Companies · HR, Finance & Operations Technology · Cybersecurity & Infrastructure · Health & Wellness Technology
Awards & Accolades
ready to build
something that lasts?