positioning a founder
the industry can't ignore.
Building Murphy Door into a nationally recognized consumer design brand, and Jeremy Barker into the most recognized founder in his category.
$151.2M
Ad Value Equivalency
12.6B
Total Potential Reach
90+
Media Placements
The Brief
building a brand and a founder,
simultaneously.
Murphy Door, a specialty architectural hardware company, came to MATTIO with a clear mandate from founder Jeremy Barker: become the name the industry, press, and buyers can't ignore. The engagement was built around four goals at once — raising Barker's executive profile, driving national brand awareness, generating sales momentum, and positioning Murphy Door for top-tier media, major industry awards, and high-visibility conference stages.
MATTIO ran an integrated program across earned media, founder thought leadership, awards, and industry events. We placed Barker in business publications and on podcasts to build a recognizable executive voice, secured national coverage spanning business and design press, and positioned Murphy Door for the awards and conference opportunities that signal category leadership to buyers and peers alike.
The result was a brand that moved from specialist to widely recognized over a single year of work.
the results,
in twelve months.
- 90+ media placements over 12 months
- 12.6B potential reach across all coverage
- $151.2M in ad value equivalency
- Coverage in Forbes, Business Insider, Entrepreneur, Fortune, Real Simple, Good Housekeeping, and more
- Named one of America's Most Innovative Companies by Fortune and one of Inc.'s 5000 Fastest-Growing Companies
- Executive thought leadership placed across podcasts and business publications
- Conference presence across top-tier construction and builder trade shows
From a specialist product to a nationally recognized brand — and a founder the industry, press, and buyers are watching.