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Case Study — AI Search & GEO

owning AI search before anyone else.

As AI-generated answers reshaped how search works, Ziel didn't just compete beneath them — it became part of the answer itself.

GEO AI Search Visibility SEO Organic Growth Digital Strategy

57%

Increase in Organic Clicks

353%

YoY Increase in Impressions

4x

Google Impressions Over 12 Months

The Challenge

ranking well
wasn't enough anymore.

In 2025, Ziel faced a challenge many brands were unprepared for: as Google AI Overviews expanded, traditional organic rankings no longer guaranteed visibility. Although Ziel continued to rank well in search, AI-generated answers increasingly pushed organic listings further down the page, flattening traffic and impression growth.

The question wasn't whether Ziel could rank — it was whether AI systems would recognize and reference the brand at all.

Owning AI Search Before Anyone Else — ranking well wasn't enough anymore

from SEO to GEO.

MATTIO evolved the strategy from traditional SEO to generative engine optimization (GEO) — focusing not just on rankings, but on whether AI-generated search results recognized and referenced the brand at all. The work began with a full audit of how Ziel and its competitors appeared across AI Overviews and AI-driven search experiences. From there, MATTIO optimized priority pages and supporting content around Ziel's core focus areas while reinforcing consistent references to the brand across the web, helping AI systems better understand and surface Ziel's expertise and technology.

becoming a recognized AI source.

Within a year, Ziel became a recurring source cited in AI-generated responses across its most important search terms, with its radio frequency technology repeatedly surfaced as a decontamination solution. As AI-generated answers increasingly reshaped the search experience, Ziel wasn't simply competing beneath them — it was becoming part of the answer itself.

the results,
within one year.

  • 57% increase in organic clicks within one year of implementing GEO
  • 353% year-over-year increase in organic impressions
  • Organic Google impressions up 4x over 12 months
  • Cited as a primary source in AI-generated answers for priority terms
  • Sustained visibility across both organic results and AI-generated references

Brands can still win visibility and traffic in an AI-driven search world — as long as they evolve with how AI interprets and highlights information.

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