launching a hospitality conglomerate.
Building Cure Companies hospitality brands into category leaders across racquet sports, dining, and fast-casual, with each one positioned as the bet worth making.
500M+
Potential Reach
$6.3M
Total Ad Value Equivalency
3
Brands Launched in Less Than a Year
The Challenge
one portfolio,
three different moments.
Cure Companies is a hospitality group building several brands at once, each at a different stage and each needing communications built for its moment. MATTIO worked across the portfolio, tailoring the scope of the work to what each brand actually needed rather than running one playbook over all of them.
Brand Spotlight
Padel United Sports Club.
Full-Service Launch Marketing · Membership Growth · Brand Partnerships
For Padel United Sports Club, a newly opened racquet sports and wellness club in the Northeast, MATTIO became the brand's full outsourced marketing department. We embedded directly with leadership and ran every external touchpoint: media relations, social media, influencer marketing, email, experiential activations, and strategic partnerships.
We built unified messaging across every channel for a consistent presence from day one, produced the club's inaugural open house to bring vendors, media, influencers, and prospective members together, secured brand-aligned partnerships across CPG, wellness app, and apparel brands, and ran email campaigns that drove membership sign-ups and CRM engagement.
- Media placements in Inc., CNBC, Self, Fortune, the New York Post, and more
- 450M+ unique monthly visitors across all coverage
- ~$5.4M in ad value equivalency
- 250+ new social followers per month
Brand Spotlight
Springhouse Restaurant & Social Club.
Regional Awareness · Reservations Growth · Integrated Hospitality Marketing
MATTIO ran an integrated campaign that paired targeted media outreach with social content, influencer partnerships, and search optimization, so the restaurant showed up whether a diner was reading editorial coverage, scrolling a feed, or searching for somewhere to eat. The SEO and social foundation kept each media hit working long after its news cycle.
- Placements in Food & Wine, Food52, NJ.com, News 12, and more
- 46M+ unique monthly visitors across all coverage
- ~$900K in ad value equivalency
- Measurable lift in tristate-area awareness and reservation volume
Brand Spotlight
Rosto Rotisserie.
Grand Opening Launch · Influencer Buzz · Media Momentum
For Rosto, a wood-fired rotisserie chicken concept in Tenafly from a Bluestone Lane co-founder, MATTIO supported the grand opening end to end: sourcing vendors, coordinating media visits, and bringing influencers in to build buzz around the launch. The opening earned strong North Jersey dining coverage, and MATTIO also secured news of Cure's $5M investment led by a Bombas co-founder.
- Featured across North Jersey "most anticipated openings" and "new restaurants to try" roundups
- A founder-focused launch story on the Bluestone Lane co-founder's new wood-fired concept
- Opening coverage in regional dining outlets, including Jersey Bites
- Secured coverage of Cure's $5M investment, led by a Bombas co-founder
Across all three brands, the throughline was the same: one communications partner, scope built to fit each brand, and results that show up in awareness, traffic, and sales — all in less than a year.