The cannabis industry is in the golden age of Brand building.
With millions of new consumers coming into the global market each year, cannabis companies are on a mission to create iconic and lasting brands that will become household names for generations to come.
Coupled with intense consumer, financial and media curiosity, the time is ripe for forward-thinking companies to create and entrench memorable Brands.
Federal restrictions, unfortunately, limit the tools that marketers classically use to build these Brands. There are, however, many untraditional ways to get a marketing message out there.
Mattio offers these range of services to our clients, to deploy as ambition & budget see fit.
Founder & CEO
Rosie launched MATTIO Communications, formerly RMPR, in 2004 as a one-woman PR firm. Mattio moved to Seattle with her family in 2014, just when adult-use cannabis was legalized in the state of Washington. She quickly realized emerging cannabis brands had specific marketing needs – and challenges.
Today, Rosie is considered a market maker in the world of cannabis. Ranked the #1 cannabis PR firm by Greenmarket Report, Rosie is a strategic powerhouse, industry connector and influencer. Based in New York City, her firm MATTIO serves over 25 marquee cannabis clients, including Headset, Canndescent, Papa & Barkley, LeafLink, Flowhub, Caliva, Green Mile, and Ascend Wellness Holdings.
Rosie has helped usher in the New Cannabis Age, garnering global media coverage in mainstream publications for clients, including the first cannabis article ever published in Oprah Magazine. Over the past year, her firm has grown alongside the industry, adding several marketing and communications services for clients, including content, SEO, event planning and influencer marketing.
Prior to opening MATTIO, Rosie started her career at Alison Brod Public Relations and also worked at Rubenstein Associates. She received a degree in Public Relations/Image Management from Boston University. Before bringing her talents to the cannabis space, Rosie promoted several clients in the technology and food & beverage industries.
Rosie enjoys traveling and staying fit and active with her family. She has run several races and is a New York City marathon finisher.
Mitch is a well-respected entrepreneur who has founded and led several multi-million dollar businesses. At MATTIO Communications, he is responsible for managing the financial growth and service capabilities of the agency.
Mitch founded Vitals, the first website to pair quality doctor information with reviews from patients. For its first seven years, Mitch served as CEO, growing the company at a 65 percent compounded annual revenue growth rate. In 2018, Vitals was acquired by WebMD. Mitch started more than a half-dozen businesses, including Raspberry Red Marketing, NetWorks, Tuff Rhino, Awards.com, RUSS CandyBears and Time Warner Viewer’s Edge. He has also been involved in the rapid growth of Popcorn Indiana, Blue Moon Mexican Cafe and IT’SUGAR.
An avid film and music fan, Mitch might be found at the latest cultural festival. He has an MBA, with honors, from Columbia University and an MA (Phi Beta Kappa, Summa Cum Laude) from Queens College in New York.
Gina is a skilled, design-driven storyteller. At MATTIO Communications, she revels in the creative process, contributing strong conceptual ideas that maximize impact for client communication projects and events.
Recently, she was Director of Marketing for Sapphire Digital, formerly Vitals. There, she managed corporate PR and directed content initiatives across multiple platforms and formats to drive sales and brand awareness. Gina also led corporate marketing and PR efforts at Answers.com. She has contributed articles to several national publications. In addition, she taught writing to students both in the U.S. and in Hong Kong.
As an age-group triathlete, Gina loves warm water swims, spends too much time on Zwift and prefers the running company of her dog who never tires before she does. She received a Bachelor in Journalism from the University of Massachusetts at Amherst, with a minor in Chinese, and holds a Masters in Education from Simmons.
When not exploring nature, Irving Weiss is exploring the depths of the Google search engine algorithms. Irving is considered an SEO Jedi Master with over 15 years of proven success in search engine optimization. Currently, he provides best-in-class search engine optimization for clients at MATTIO Communications, providing keyword gap analysis, site audits, content expert, campaign execution, competitive analysis, search engine marketing, landing page conversion, and site metrics.
Irving was a Founder and Director of Search at Vitals where he took the company from inception to over 13 million monthly visitors, thereby helping to enable its sale to WebMD. Irving has provided SEO advisory services to established media sites like the LA Times, Christian Science Monitor, Babble, Daily Candy, Shape, OK, and Time Out New York.
Irving is known for his integrity, honesty and consistent investment in making everyone around him a better business person and a better individual. He attended Touro College for Computer Science.
Patrick Martin is a self-professed communications nerd. He has 10 years of experience in media and talent relations, spanning music, film and TV, festivals and pop culture. As a Partner at MATTIO Communications, Patrick is responsible for developing and executing creative strategy for clients.
Patrick was most recently PR Manager for Merlin Entertainments’ North America division where he worked on a wide variety of communications strategies for popular entertainment attractions. Back home, Patrick worked as a publicist for some of Australia’s most loved music and arts festivals, including Splendour in the Grass and The Falls Festival. He was also Marketing Manager for BBC’s Top Gear Festival Sydney and Moonlight Cinema.
In his spare time, Patrick enjoys all things cultural, binge-watching TV and traveling to anywhere tropical. Patrick holds a Bachelor of Business in Marketing and Public Relations from Queensland University of Technology.
Renee Cotsis is a Partner at MATTIO Communications where she is responsible for developing strategic communication plans and executing PR strategies on behalf of her clients.
Renee began her public relations career in the music industry at Girlie Action Media. She was initially an intern at the company and was later as hired full-time as a Junior Publicist, working her way up to Senior Publicist. She’s worked with high profile musicians such as Steve Aoki, Porter Robinson, Hoodie Allen, Gabriel Garzón-Montano, Yael Naim, The Radio Dept., etc.
In her free time, Renee enjoys spending time with her rescue dog Coconut, reading Stephen King books and riding her bicycle around NYC. A New York native, Renee graduated from Macaulay Honors College with a Bachelor of Arts degree in Psychology and then went on to graduate from Baruch College with a Master of Science in Industrial/Organizational Psychology.
Colleen Crawford is experienced at building communication strategies and promoting some of the world’s most sought-after luxury brands. Colleen joined MATTIO Communications in 2019 as a Partner. She takes cues from her luxury fashion experience and delivers high-caliber brand-building power to her clients.
Prior to MATTIO, Colleen was a Communications Associate at Tom Ford International where she supported the international communications team with a focus on media and VIP relations. She also worked as a Public Relations Assistant at Gucci, responsible for all U.S. editorial coverage of all product categories including womenswear, menswear and accessories.
Colleen grew up in the suburbs of Atlanta and now lives in Brooklyn. She loves live music, dancing and is a pasta enthusiast. Colleen graduated from Florida State University with a Bachelor of Science in Retail Merchandising and Product Development.
Creative & Social Lead
Brianna is a social media maverick with a keen eye for culture cues and strong visual and written communication skills. As the Creative and Social Lead at MATTIO Communications, she specializes in growing account following, brand creative direction, and increasing engagement.
Prior to MATTIO, she was an Editor for BuzzFeed, where she both wrote and edited articles. She appeared as talent in BuzzFeed videos and started the “Music of the Month” series, a round-up of top new music released each month. She has also worked at The Daily Dot and BET Networks, where she gained experience in reporting, editing, production, interviewing talent, and creative strategy.
Aside from spending time on various social networks, Brianna enjoys DJ culture and underground trap and Indie music, as well as reading and traveling. Brianna received two bachelor degrees in Broadcast Journalism and Corporate Communication at The University of Texas at Austin.
Hally Gordon does an award-winning job as best-supporting actor in her role as Account Coordinator at MATTIO Communications. She’s responsible for assisting with PR and communications strategies across clients and handling event coordination.
Prior to joining Mattio, Hally started her career in PR at Engleman & Co where she helped with research, pitching and compiling press reports for clients like Supergoop! and Burt’s Bee’s Baby.
Hally graduated from Quinnipiac University with a Bachelor of Arts degree. In her free time, she enjoys taking different workout classes, exploring the city for the best ice cream and is an avid television and movie fan.
Mel Trecha is a Partner at MATTIO Communications where she is responsible for developing comprehensive public relations programs on behalf of her clients and making sure to deliver results.
After graduating with a Bachelor’s degree in French Language and Literature (and a few minors in Physics, Mathematics and Business) from the University of Arizona, Mel began her public relations career in NYC at Girlie Action Media, working with musicians, music festivals and films. She has worked with clients ranging from JUNO-Award winning Inuit singer Elisapie to NENA of “99 Red Balloons” fame to Psycho Las Vegas, America’s largest heavy metal festival, to legendary underground label Wax Trax!, earning attention from NPR, Rolling Stone, Pitchfork, WNYC and more.
In her free time, Mel enjoys continuing her life-long education, whether that’s by watching Jeopardy to reading non-fiction or learning about wine. She still maintains her musical edge by keeping up with new music and unearthing older classics – and she’s got a soft spot for heavy metal. Mel also enjoys hiking and exploring the American Southwest.
Junior Account Executive
Nicole is Junior Account Executive at Mattio where she is responsible for supporting partners in building effective communication strategies and ensuring to deliver results for clients.
Nicole graduated with a BA in Politics and Economics from Dublin’s UCD and then went on to complete a masters degree in Marketing with Digital Marketing from Trinity College Dublin. Prior to Mattio, Nicole worked as a writer and editor with VICE Media in Brooklyn. Futher-more, Nicole then spent a year working as Artist & Media Relations Associate with Universal Music Group in Dublin where she worked promoting some of the biggest artists in the world.
A music fanatic, Nicole has recently enrolled in a music production course in New York and plans on continuing to broaden her capabilities within the music industry. Additionally, Nicole loves supporting and attending all kinds of sports games, especially Irish ‘Hurling’ and Rugby games.
CFA, Partner & Head of Investor Relations
Matt leads the Investor Relations practice at MATTIO, where he supports the firm’s private and public cannabis clients with high impact IR and corporate access programs. Matt is an accomplished IR practitioner with over 20 years of experience as a former in-house Head of IR and sell-side equity research analyst, with demonstrated expertise crafting strategic financial communications, building and executing IR programs globally, and maintains strong relationships across Wall Street and Bay Street.
Prior to MATTIO, Matt led all investor activities at advertising agency holding company MDC Partners (Nasdaq: MDCA). He was a key member of the financial leadership team which raised over $1B of capital and executed 10 M&A transactions. At Deutsche Bank, Matt led research coverage across a broad range of media subsectors and provided supporting coverage for internet and interactive gaming. He was twice voted “Up and Comer” by Institutional Investor magazine and named a “Research Luminary” for his thought-leadership in online and offline audience measurement.
Matt earned his MBA from NYU Stern and undergraduate degree from Pomona College in Economics, and is a CFA Charterholder. When not on his hockey skates or road bike, he can be found shuttling his over-scheduled kids around town between activities and playdates.
Talent Acquisition Leader
Regina is a collaborative talent acquisition leader with proven expertise in building technical and business teams, employment brands, and best-practice processes all while being a trusted business partner. Regina’s expertise in tech recruiting began at TriZetto and carried on to her years at Vitals, now Sapphire-Digital. At Vitals Regina served as the Director of Talent Acquisition and optimized their ability to attract and retain top talent while building a high-performance culture.
Regina partnered with MATTIO Communications in 2018. Since then, she has been responsible for finding most of MATTIO’s stellar talent. She cares deeply about not only finding the right talent and culture fit for the team but also ensuring a positive experience for each and every candidate.
During her time off from the talent search, Regina can be found trying new recipes for her hungry family, tending to her garden, or traveling to her next exciting destination. She holds a BA from the New School University in Liberal Arts, with a concentration in Psychology.