We’re a diverse, deeply curious and hard-working team.
Although we each have different backgrounds and talents, what unifies us is the belief that well-told stories contribute to a more interesting and intelligent world.
Headquartered in New York City, MATTIO Communications is an award-winning, independent marketing and communications firm that serves local and national cannabis and lifestyle clients.
Founder & CEO
Rosie launched MATTIO Communications, formerly RMPR, in 2004 as a one-woman PR firm. Mattio moved to Seattle with her family in 2014, just when adult-use cannabis was legalized in the state of Washington. She quickly realized emerging cannabis brands had specific marketing needs – and challenges.
Today, Rosie is considered a market maker in the world of cannabis. Ranked the #1 cannabis PR firm by Greenmarket Report, Rosie is a strategic powerhouse, industry connector and influencer. Based in New York City, her firm MATTIO serves over 25 marquee cannabis clients, including Headset, Canndescent, Papa & Barkley, LeafLink, Flowhub, Caliva, Green Mile, and Ascend Wellness Holdings.
Rosie has helped usher in the New Cannabis Age, garnering global media coverage in mainstream publications for clients, including the first cannabis article ever published in Oprah Magazine. Over the past year, her firm has grown alongside the industry, adding several marketing and communications services for clients, including content, SEO, event planning and influencer marketing.
Prior to opening MATTIO, Rosie started her career at Alison Brod Public Relations and also worked at Rubenstein Associates. She received a degree in Public Relations/Image Management from Boston University. Before bringing her talents to the cannabis space, Rosie promoted several clients in the technology and food & beverage industries.
Rosie enjoys traveling and staying fit and active with her family. She has run several races and is a New York City marathon finisher.
Mitch is a well-respected entrepreneur who has founded and led several multi-million dollar businesses. At MATTIO Communications, he is responsible for managing the financial growth and service capabilities of the agency.
Mitch founded Vitals, the first website to pair quality doctor information with reviews from patients. For its first seven years, Mitch served as CEO, growing the company at a 65 percent compounded annual revenue growth rate. In 2018, Vitals was acquired by WebMD. Mitch started more than a half-dozen businesses, including Raspberry Red Marketing, NetWorks, Tuff Rhino, Awards.com, RUSS CandyBears and Time Warner Viewer’s Edge. He has also been involved in the rapid growth of Popcorn Indiana, Blue Moon Mexican Cafe and IT’SUGAR.
An avid film and music fan, Mitch might be found at the latest cultural festival. He has an MBA, with honors, from Columbia University and an MA (Phi Beta Kappa, Summa Cum Laude) from Queens College in New York.
Gina M. Larson
Gina is a skilled, design-driven storyteller. At MATTIO Communications, she revels in the creative process, contributing strong conceptual ideas that maximize impact for client communication projects and events.
Recently, she was Director of Marketing for Sapphire Digital, formerly Vitals. There, she managed corporate PR and directed content initiatives across multiple platforms and formats to drive sales and brand awareness. Gina also led corporate marketing and PR efforts at Answers.com. She has contributed articles to several national publications. In addition, she taught writing to students both in the U.S. and in Hong Kong.
As an age-group triathlete, Gina loves warm water swims, spends too much time on Zwift and prefers the running company of her dog who never tires before she does. She received a Bachelor in Journalism from the University of Massachusetts at Amherst, with a minor in Chinese, and holds a Masters in Education from Simmons.
Partner, Director of Investor Relations
Jessica has a strong background in the equity capital markets both as an equity analyst and as an Investor Relations professional. Most recently, she was Director of Investor Relations at PLUS Products Inc. the top edibles brand in California. At PLUS she was instrumental in taking PLUS public on the CSE with a CAD$30M IPO, listing PLUS on the OTC as well as an additional debt financing. She handled the IR aspects of acquisitions, new management integrations as well as all shareholder correspondence, deal and non-deal roadshows and all corporate messaging.
Prior to PLUS, Jessica was a partner at Gilmartin Group, a healthcare-focused IR firm, as well as an equity analyst covering the consumer retail sector at Wachovia, Sterne Agee and Merchant Forecast.
Jessica graduated from the University of WIsconsin, Madison with a Bachelor of Science in Consumer Science.
Partner, Account Supervisor
Patrick Martin is a self-professed communications nerd. He has 10 years of experience in media and talent relations, spanning music, film and TV, festivals and pop culture. As a Partner, Account Supervisor at MATTIO Communications, Patrick is responsible for developing and executing creative strategy for clients.
Patrick was most recently PR Manager for Merlin Entertainments’ North America division where he worked on a wide variety of communications strategies for popular entertainment attractions. Back home, Patrick worked as a publicist for some of Australia’s most loved music and arts festivals, including Splendour in the Grass and The Falls Festival. He was also Marketing Manager for BBC’s Top Gear Festival Sydney and Moonlight Cinema.
In his spare time, Patrick enjoys all things cultural, binge-watching TV and traveling to anywhere tropical. Patrick holds a Bachelor of Business in Marketing and Public Relations from Queensland University of Technology.
Partner, Account Supervisor
Renee Cotsis is a Partner, Account Supervisor at MATTIO Communications where she is responsible for developing strategic communication plans and executing PR strategies on behalf of her clients.
Renee began her public relations career in the music industry at Girlie Action Media. She was initially an intern at the company and was later as hired full-time as a Junior Publicist, working her way up to Senior Publicist. She’s worked with high profile musicians such as Steve Aoki, Porter Robinson, Hoodie Allen, Gabriel Garzón-Montano, Yael Naim, The Radio Dept., etc.
In her free time, Renee enjoys spending time with her rescue dog Coconut, reading Stephen King books and riding her bicycle around NYC. A New York native, Renee graduated from Macaulay Honors College with a Bachelor of Arts degree in Psychology and then went on to graduate from Baruch College with a Master of Science in Industrial/Organizational Psychology.
Partner, Lead Media Strategist
Mel Trecha is a Partner, Lead Media Strategist at MATTIO Communications where she is responsible for developing comprehensive public relations programs on behalf of her clients and making sure to deliver results.
After graduating with a Bachelor’s degree in French Language and Literature (and a few minors in Physics, Mathematics and Business) from the University of Arizona, Mel began her public relations career in NYC at Girlie Action Media, working with musicians, music festivals and films. She has worked with clients ranging from JUNO-Award winning Inuit singer Elisapie to NENA of “99 Red Balloons” fame to Psycho Las Vegas, America’s largest heavy metal festival, to legendary underground label Wax Trax!, earning attention from NPR, Rolling Stone, Pitchfork, WNYC and more.
In her free time, Mel enjoys continuing her life-long education, whether that’s by watching Jeopardy to reading non-fiction or learning about wine. She still maintains her musical edge by keeping up with new music and unearthing older classics – and she’s got a soft spot for heavy metal. Mel also enjoys hiking and exploring the American Southwest.
Partner, Account Supervisor
Noah Bethke is a Partner, Account Supervisor at MATTIO Communications where he is responsible for developing and executing comprehensive communications initiatives on behalf of his clients.
Prior to MATTIO, Noah was a Senior Account Executive at Racepoint Global in San Francisco where he developed communications strategy for global product launches among high-growth brands including Huawei Device USA, Ecovacs Robotics and Spot-On Sciences. He also worked as a Senior Publicist at Girlie Action Media in New York, spearheading press and marketing initiatives for companies including Universal, Sony Music, and Atlantic Records.
Noah grew up in Boulder, Colorado and is an avid outdoor enthusiast. When he’s not exploring the outdoors via bike or snowboard, he spends his time playing music and uncovering hidden gems in Brooklyn. Noah received his BA in Business Management and Entrepreneurship from the W.P. Carey School of Business at Arizona State University.
Partner, Account Supervisor
Colleen Crawford is experienced at building communication strategies and promoting some of the world’s most sought-after luxury brands. Colleen joined MATTIO Communications in 2019 as a Partner, Account Supervisor. She takes cues from her luxury fashion experience and delivers high-caliber brand-building power to her clients.
Prior to MATTIO, Colleen was a Communications Associate at Tom Ford International where she supported the international communications team with a focus on media and VIP relations. She also worked as a Public Relations Assistant at Gucci, responsible for all U.S. editorial coverage of all product categories including womenswear, menswear and accessories.
Colleen grew up in the suburbs of Atlanta and now lives in Brooklyn. She loves live music, dancing and is a pasta enthusiast. Colleen graduated from Florida State University with a Bachelor of Science in Retail Merchandising and Product Development.
Partner, Investor Relations Associate
Alyssa is a member of the Investor Relations practice at MATTIO, where she supports the firm’s private and public company clients with high impact IR and corporate access programs.
Prior to MATTIO, she served as Director of Investor Relations and Operations at ShareNett, LLC, an invitation only digital investment platform providing a network of 250+ Family Offices and UHNW individuals curated direct investment opportunities. Alyssa oversaw all internal investor relations activities as well as provided investor relations support to 25+ private portfolio companies. Prior to her role at ShareNett, Alyssa was a member of the Global Sales & Distribution team at Morgan Stanley Investment Management (MSIM) covering the Wealth Advisor channel.
Alyssa graduated from Trinity College with a Bachelor of Arts in Political Science. In her free time, she enjoys travelling and exploring new destinations, near and far, with her husband.
Chelsea is the Creative and Content Manager at MATTIO Communications where she is responsible for crafting compelling narratives for clients across all verticals.
Prior to joining MATTIO, Chelsea spent four years in broadcast journalism where she helped produce dozens of high-profile interviews featuring leaders in politics, business, and entertainment. Chelsea holds a Bachelor of Arts degree in International Relations and Film & Media Studies from Colgate University and is fluent in Mandarin Chinese.
Chelsea spent her formative years between Portland, Oregon and Shanghai, China but feels at home in New York City. As a former international school student who caught the travel bug early on, she is always looking for the next exciting travel destination, preferably near the ocean. In the city, you can find Chelsea at your nearest SoulCycle studio, comedy show, or farmer’s market.
Hally Gordon does an award-winning job as best-supporting actor in her role as Account Coordinator at MATTIO Communications. She’s responsible for assisting with PR and communications strategies across clients and handling event coordination.
Prior to joining Mattio, Hally started her career in PR at Engleman & Co where she helped with research, pitching and compiling press reports for clients like Supergoop! and Burt’s Bee’s Baby.
Hally graduated from Quinnipiac University with a Bachelor of Arts degree. In her free time, she enjoys taking different workout classes, exploring the city for the best ice cream and is an avid television and movie fan.
Junior Account Executive
Nicole is Junior Account Executive at Mattio where she is responsible for supporting partners in building effective communication strategies and ensuring to deliver results for clients.
Nicole graduated with a BA in Politics and Economics from Dublin’s UCD and then went on to complete a masters degree in Marketing with Digital Marketing from Trinity College Dublin. Prior to Mattio, Nicole worked as a writer and editor with VICE Media in Brooklyn. Futher-more, Nicole then spent a year working as Artist & Media Relations Associate with Universal Music Group in Dublin where she worked promoting some of the biggest artists in the world.
A music fanatic, Nicole has recently enrolled in a music production course in New York and plans on continuing to broaden her capabilities within the music industry. Additionally, Nicole loves supporting and attending all kinds of sports games, especially Irish ‘Hurling’ and Rugby games.
Junior Account Executive
Nisreen is a Junior Account Executive at MATTIO, responsible for supporting partners in delivering results through strategic communication plans.
Nisreen graduated with a B.B.A in Business Marketing and Management, and then went on to complete an M.S. in Business Intelligence and Data Analysis from Brooklyn College. Prior to MATTIO, Nisreen started her career in PR at Kenwerks, a boutique fashion PR agency where she worked with clients like Boohoo assisting with press outreach, event planning, and media research.
In her free time, Nisreen enjoys exploring the city for the best hole in the wall restaurants, binge-watching TV, and hanging out with friends.
Junior Account Executive
Casey is a Junior Account Executive at MATTIO Communications where she is responsible for supporting partners with media relations and outreach to ensure results driven strategies for each client.
Prior to joining Mattio, Casey started her PR journey in the music industry at Girlie Action Media in New York, working with musicians, authors, activists, and comedians. She has worked with clients ranging from rapper Talib Kweli to female reproductive rights activist and Daily Show co-founder Lizz Winstead to legendary queercore punks Team Dresch.
Casey graduated with a Bachelor of Arts in Communications from San Francisco State University. When she’s not exploring the many culinary adventures NYC has to offer, you can find her at her local venue, where she loves to listen to live music.
When not exploring nature, Irving Weiss is exploring the depths of the Google search engine algorithms. Irving is considered an SEO Jedi Master with over 15 years of proven success in search engine optimization. Currently, he provides best-in-class search engine optimization for clients at MATTIO Communications, providing keyword gap analysis, site audits, content expert, campaign execution, competitive analysis, search engine marketing, landing page conversion, and site metrics.
Irving was a Founder and Director of Search at Vitals where he took the company from inception to over 13 million monthly visitors, thereby helping to enable its sale to WebMD. Irving has provided SEO advisory services to established media sites like the LA Times, Christian Science Monitor, Babble, Daily Candy, Shape, OK, and Time Out New York.
Irving is known for his integrity, honesty and consistent investment in making everyone around him a better business person and a better individual. He attended Touro College for Computer Science.
Talent Acquisition Leader
Regina is a collaborative talent acquisition leader with proven expertise in building technical and business teams, employment brands, and best-practice processes all while being a trusted business partner. Regina’s expertise in tech recruiting began at TriZetto and carried on to her years at Vitals, now Sapphire-Digital. At Vitals Regina served as the Director of Talent Acquisition and optimized their ability to attract and retain top talent while building a high-performance culture.
Regina partnered with MATTIO Communications in 2018. Since then, she has been responsible for finding most of MATTIO’s stellar talent. She cares deeply about not only finding the right talent and culture fit for the team but also ensuring a positive experience for each and every candidate.
During her time off from the talent search, Regina can be found trying new recipes for her hungry family, tending to her garden, or traveling to her next exciting destination. She holds a BA from the New School University in Liberal Arts, with a concentration in Psychology.