CANNABIS SEARCH ENGINE OPTIMIZATION (SEO)
Search engine optimization ensures your company ranks high at the exact moment people search for your products or services.
Cannabis Search Engine Optimization Services include:
- Market definition of target keywords to rank for (relevance + volume).
- Full site review audit to determine key levers for SEO growth.
- Implementation of audit issues, which generally include site content & structure adjustments, expanding & cleaning up external links, proper intra-site linking, tagging, schema coding, technical fixes to conform to Google best practices.
- Ongoing reporting & analysis to define site ranking progress, and gains vs. competition.
- Reacting to ongoing Google algorithm updates and adjusting keywords accordingly
- Local search optimization for states where recreational and medicinal cannabis are legal
- Ensure proper Google Search Console and Google Analytics tracking
WHY CANNABIS SEO IS CRUCIAL FOR YOUR BRAND’S SUCCESS
The long-awaited legalization of cannabis has generated a competitive cannabis online presence, with new dispensaries and accessory companies taking their businesses online every day. This industry will only be more lucrative as more states legalize cannabis. While many dispensaries and supply shops have set up shop online with some success, many more are floundering due to payment processor restrictions, lack of foresight when it comes to PPC limitations, and other gaps in SEO strategies. With more cannabis companies entering the marketplace, it’s imperative for businesses to set themselves apart from the rest of the pack. That’s why it pays to invest in a strategic partnership with a leading SEO firm that caters to cannabis brands and retailers.
INNOVATION IN CANNABIS SEARCH ENGINE OPTIMIZATION
Recognizing the trend towards legalization, many digital marketing agencies are quickly trying to catch up to the times and get in on “the green rush.” Unfortunately, these companies don’t have the experience to navigate this volatile marketplace and shifting state and federal government regulations on cannabis. The SEO tactics that work for traditional eCommerce stores, could backfire if thoughtlessly applied to brands in this industry.
For instance, if SEO firms do not carefully understand the regional atmosphere and regulations surrounding cannabis, they could erroneously choose keywords that lose valuable traffic and leads.
Mattio Communications has been working in the cannabis sector for years and understands the unique challenges of cannabis-focused SEO and digital marketing. We understand the nuances of the terms marijuana, weed, and cannabis from both a user and search engine perspective. diverse range of clients successful. We also understand payment processor restrictions and PPC limitations – other common gaps in SEO strategy.
Mattio is a driving force in SEO for cannabis brands and accessory retailers. Through our deep knowledge, we’ve been able to drive success for a diverse range of clients, allowing them to outperform their competitors.
When you make the decision to work with Mattio Communications, an SEO expert will discuss your goals with you. Then, our team of dedicated professionals will identify the most effective ways your business can connect with people who are already searching to engage with you!
If you’re ready for us to start your cannabis-focused SEO, then reach out.
Schedule a Consultation
We’d love the opportunity to talk to you about strengthening your SEO capabilities. Contact us today.